Privacy Policy

Privacy Policy

Unless otherwise specified below, providing your personal data is neither legally nor contractually required, nor is it necessary for concluding a contract. You are not obligated to provide your data, and non-provision will have no consequences. This applies only insofar as no other indication is given in the following processing procedures.
Personal data refers to any information related to an identified or identifiable natural person.

Server Log Files

You can visit our website without providing any personal information.

With each access to our website, usage data is transmitted by your internet browser to us or our web hosting/IT service provider and stored in log files (so-called server log files). These stored data include:

• The name of the accessed page
• Date and time of access
• IP address
• Amount of data transferred
• Requesting provide
• Processing is carried out based on Article 6(1)(f) of the GDPR due to our legitimate interest in ensuring the smooth operation of our website and improving our services.

Your data may also be transferred to Canada. The EU Commission has issued an adequacy decision for data transfers to Canada, confirming that the country provides an adequate level of data protection.

Contact

Responsible Entity
If you wish to contact us, you can find the contact details of the data controller in our Legal Notice (Impressum).

If you contact us by email on your own initiative, we collect your personal data (name, email address, message text) only to the extent that you provide it. The processing of this data serves the purpose of handling and responding to your inquiry. If your contact relates to pre-contractual measures (e.g., inquiries about a product, a quote) or an existing contract, the processing is based on Article 6(1)(b) GDPR. If your contact is made for other reasons, data processing is based on Article 6(1)(f) GDPR, as we have a legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time to the processing of your personal data for reasons arising from your particular situation, in accordance with Article 6(1)(f) GDPR. Your email address will only be used to process your inquiry. Your data will then be deleted in accordance with legal retention periods, unless you have consented to further processing and use.

Collection and Processing When Using the Contact Form When you use the contact form, we collect your personal data (name, email address, message text) only to the extent that you provide it. The processing of this data serves the purpose of enabling contact with you. If your inquiry relates to pre-contractual measures (e.g., product consultation, quote request) or an existing contract, processing is based on Article 6(1)(b) GDPR.

If the contact is made for other reasons, data processing is based on Article 6(1)(f) GDPR, as we have a legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time to the processing of your personal data for reasons arising from your particular situation, in accordance with Article 6(1)(f) GDPR. Your email address will only be used to process your inquiry. Your data will then be deleted in accordance with legal retention periods, unless you have consented to further processing and use.

Customer Account & Orders

Customer Account
When you create a customer account, we collect your personal data as specified in the registration form. The processing of this data serves the purpose of enhancing your shopping experience and simplifying order processing. Processing is carried out based on Article 6(1)(a) GDPR, with your consent. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing carried out based on your consent before withdrawal. Once you withdraw your consent, your customer account will be deleted.

Collection, Processing, and Disclosure of Personal Data for Orders

When placing an order, we collect and process your personal data only to the extent necessary for fulfilling and processing your order as well as handling your inquiries. Providing this data is required for the conclusion of the contract. Failure to provide it will result in the inability to complete the contract. Processing is carried out based on Article 6(1)(b) GDPR, as it is necessary for the performance of a contract with you.

Your data will be shared, for example, with the shipping companies and dropshipping providers you have selected, as well as payment service providers, order processing service providers, and IT service providers. In all cases, we strictly comply with legal regulations, and the scope of data transmission is kept to a minimum.

Our data may also be transferred to Canada. The EU Commission has issued an adequacy decision for data transfers to Canada, ensuring an adequate level of data protection.

Reviews & Advertising

When you comment on an article or post, we collect your personal data (name, email address, comment text) only to the extent that you provide it. The processing of this data serves the purpose of enabling comments and displaying them. By submitting a comment, you consent to the processing of the provided data. Processing is carried out based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing carried out based on your consent before withdrawal. Your personal data will be deleted after the withdrawal of consent.

When your comment is published, only the name you provided will be displayed.

In addition, when submitting a comment, your IP address is stored to prevent misuse of the comment function and to ensure the security of our IT systems. By submitting the comment, you consent to the processing of the transmitted data. Processing is carried out based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing carried out based on your consent before withdrawal. Your IP address will be deleted after the withdrawal of consent.

We use your email address exclusively for our own advertising purposes to send newsletters, provided that you have explicitly consented to this. Processing is carried out based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of processing carried out based on your consent before withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us directly. Your email address will then be removed from the mailing list.

We use your email address, which we have received as part of the sale of a product or service, to electronically send you advertising for our own products or services that are similar to those you have already purchased from us, unless you have objected to this use. Providing your email address is required for the conclusion of the contract. Failure to provide it will result in the inability to complete the contract. Processing is carried out based on Article 6(1)(f) GDPR, as we have a legitimate interest in direct advertising. You may object to the use of your email address for this purpose at any time by notifying us. The contact details for exercising your objection can be found in the Legal Notice (Impressum). You can also use the unsubscribe link provided in the promotional email. This will not incur any costs other than the transmission costs at basic rates.

We use your mobile number exclusively for our own advertising purposes to send SMS advertisements, provided that you have explicitly consented to this. Processing is carried out based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by notifying us, without affecting the lawfulness of processing carried out based on your consent before withdrawal.

Your mobile number will then be removed from the mailing list. Your mobile number will be shared with an SMS service provider as part of order processing.

Shipping service providers & Inventory management

We share your email address with the shipping company as part of the order processing, provided that you have explicitly consented to this during the checkout process. The purpose of this data transfer is to inform you via email about the shipment status. Processing is carried out based on Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by notifying us or the shipping company, without affecting the lawfulness of processing carried out based on your consent before withdrawal.

We use an inventory management system for order processing as part of a data processing agreement. For this purpose, the personal data collected during your order will be transferred to easybill GmbH, Düsselstr. 21, 41654 Kaarst, and JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven.

Payment Service Providers & Credit Check

All PayPal transactions are subject to PayPal's Privacy Policy, which can be found at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full Use of PayPal Express

We use the PayPal Express payment service on our website, provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449 Luxembourg, hereinafter "PayPal"). The processing of your data serves the purpose of enabling payment via PayPal Express. To integrate this payment service, PayPal collects, stores, and analyzes data (e.g., IP address, device type, operating system, browser type, and device location) when you visit our website. Cookies may also be used for this purpose to allow browser recognition. Processing is carried out based on Article 6(1)(f) GDPR, as we have a legitimate interest in offering a customer-friendly selection of payment methods. You have the right to object at any time to the processing of your personal data for reasons related to your particular situation. When selecting and using PayPal Express, the necessary payment processing data is transferred to PayPal to complete the contract using the chosen payment method. This processing is carried out based on Article 6(1)(b) GDPR. For more details on data processing when using PayPal Express, please refer to PayPal’s Privacy Policy at: www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

To offer you Klarna payment options, we will transmit personal data, such as contact details and order information, to Klarna. This allows Klarna to assess whether you are eligible for the payment options provided by Klarna and to customize the payment options to suit your needs. General information about Klarna can be found at: https://www.klarna.com/de/. Your personal data will be processed by Klarna in accordance with applicable data protection regulations and as outlined in Klarna’s Privacy Policy, available at: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy

Cookies

Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a unique string of characters that allows the browser to be uniquely identified when the website is accessed again.

Cookies are stored on your computer, giving you full control over their usage. By selecting the appropriate technical settings in your internet browser, you can receive notifications before cookies are set and decide individually whether to accept them. You can also prevent the storage of cookies and the transmission of the data they contain. Stored cookies can be deleted at any time. However, please note that if you disable cookies, you may not be able to use all the features of this website to their full extent.

You can find information on how to manage (including disabling) cookies in the most common browsers via the links below: Chrome: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically Necessary Cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies to make our services more user-friendly, efficient, and secure. Furthermore, cookies enable our systems to recognize your browser even after you navigate to a different page and provide you with services. Some functions of our website cannot be offered without the use of cookies. For these functions, it is necessary that the browser is recognized again after a page change.

The use of cookies or similar technologies is based on § 25 (2) TTDSG. The processing of your personal data is carried out on the basis of Article 6(1)(f) GDPR, due to our legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and efficient design of our services.

You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

Analytics & Advertising Tracking

Use of Google Analytics
We use the Google Analytics web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are located in the European Economic Area (EEA) or Switzerland, the responsible entity for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Ireland Limited is the Google-affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.
The processing of data serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. On behalf of the website operator, Google uses the collected information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage. The following data may be collected: IP address, Date and time of page access, Click path, Browser and device information, Pages visited, Referrer URL (the website that directed you to our site) , Location data, Purchase activity. The IP address transmitted by your browser in connection with Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, browser web storage, and tracking pixels, which enable an analysis of your use of the website. The information generated about your use of this website is usually transmitted to and stored on a Google server in the USA. There is no adequacy decision from the EU Commission for the USA. Data transfers occur based on Standard Contractual Clauses (SCCs) as appropriate safeguards for protecting personal data. You can review these safeguards at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and U.S. government authorities have access to your data. Google may link your data with other information, such as: - Your search history
- Your personal accounts
- Your usage data from other devices
- Any other data Google holds about you.
IP anonymization is enabled on this website. This means that Google shortens your IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The processing of your personal data is based on Article 6(1)(f) GDPR, as we have a legitimate interest in designing the website in a needs-based and targeted manner. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.
You can prevent the collection and processing of data generated by Google Analytics related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future data collection when visiting this website. To ensure comprehensive effect, you must opt out on all devices and systems you use. If you delete the opt-out cookie, requests will once again be sent to Google. Click here to set the opt-out cookie: Disable Google Analytics. For more information on terms of use and data protection, please visit: https://www.google.com/analytics/terms/de.html bzw. unter https://www.google.de/intl/de/policies/ sowie unter https://policies.google.com/technologies/cookies?hl=de.

Use of Hotjar
We use the Hotjar analytics tool provided by Hotjar Ltd. (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”). The processing of data serves the purpose of customizing, optimizing, and analyzing our website.
This tool randomly records user movements on the website, creating a log of mouse movements, scrolling behavior, time spent on the page, and clicks (so-called heatmaps).
To achieve this, Hotjar uses cookies and may collect the following data: IP address (in anonymized form), Device information (screen size, device type, unique device identifier), Browser details, Location data (country only), Preferred language for displaying the website, Operating system, For detailed information about the cookies used, their functions, and storage duration, please visit: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
User profiles are created under a pseudonym from this data. The data is not used to personally identify the visitor of the website and is not merged with personal data of the pseudonym holder. Hotjar is contractually prohibited from selling the collected data to any other third parties. Your data may be transferred to the USA if necessary. For the USA, there is no adequacy decision by the EU Commission. The data transfer is carried out, among other things, on the basis of appropriate protective measures. Further information on the measures taken is provided by Hotjar upon request.
The processing of your personal data is based on Article 6(1)(f) GDPR, as we have a legitimate interest in designing the website in a needs-based and targeted manner. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.
To prevent data collection and storage by Hotjar, you can set an opt-out cookie here: https://www.hotjar.com/legal/compliance/opt-out. Opt-out cookies prevent future data collection when visiting this website. To ensure cross-device effectiveness, you must opt out on all systems and devices you use. If you delete the opt-out cookie, data will once again be transmitted to Hotjar.
For more information on data protection when using Hotjar, please visit: https://www.hotjar.com/legal/policies/privacy#enduserenglish

Use of Facebook Pixel
We use the "Custom Audiences" remarketing function provided by Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Facebook") on our website. Facebook Ireland and we are joint controllers for the collection of your data when integrating this service and for transmitting this data to Facebook. This is based on an agreement between us and Facebook Ireland regarding the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at: https://www.facebook.com/legal/controller_addendum. According to this agreement: We are particularly responsible for fulfilling information obligations under Articles 13, 14 GDPR, ensuring compliance with security measures in Article 32 GDPR regarding the correct technical implementation and configuration of the service, and complying with obligations under Articles 33, 34 GDPR in the event of a data breach that falls under our responsibility. Facebook Ireland is responsible for enabling data subject rights under Articles 15-20 GDPR, ensuring security compliance under Article 32 GDPR regarding the security of the service, and fulfilling obligations under Articles 33, 34 GDPR for any data breaches that fall under Facebook Ireland's responsibility. This service aims to target website visitors with interest-based advertising on the Facebook social network. For this purpose, a Facebook remarketing tag has been implemented on our website. When you visit our website, a direct connection to Facebook servers is established. This allows Facebook to record which pages you have visited on our site and assign this information to your personal Facebook account. When you later visit Facebook, you will be shown personalized, interest-based Facebook ads.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer is carried out based on Standard Contractual Clauses (SCCs) as appropriate safeguards for the protection of personal data. These can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum. The processing of your personal data is based on Article 6(1)(f) GDPR, as we have a legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation. You can disable the "Custom Audiences" remarketing function here. For more information about data collection and use by Facebook, your rights, and options to protect your privacy, please refer to Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking

We use the Google Ads online advertising program and, as part of this, Conversion Tracking (visitor action analysis). Google Conversion Tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are located in the European Economic Area (EEA) or Switzerland, the responsible entity for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Ireland Limited is the Google-affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.

When you click on a Google advertisement, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain personal data, and therefore do not serve to personally identify you. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie, ensuring that cookies cannot be tracked across the websites of different Ads customers.

The information collected through the conversion cookie is used to create conversion statistics. This allows us to determine the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that allows us to personally identify users.

Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer is carried out based on Standard Contractual Clauses (SCCs) as appropriate safeguards for the protection of personal data. These can be viewed at: https://policies.google.com/privacy/frameworks und https://business.safety.google/adscontrollerterms/.

The processing of your personal data is based on Article 6(1)(f) GDPR, as we have a legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

You can disable personalized advertising in your Google Ads settings. A guide on how to do this can be found at: target="_blank"https://support.google.com/ads/answer/2662922?hl=de

Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at: https://www.networkadvertising.org/choices/. Follow the instructions provided there to opt out. If you choose to opt out, you will not be included in the conversion tracking statistics.

For more information and Google's privacy policy, please visit: https://www.google.de/policies/privacy/

Use of Google AdSense

We use the Google AdSense function provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are located in the European Economic Area (EEA) or Switzerland, the responsible entity for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Ireland Limited is the Google-affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws. The processing of data serves the purpose of renting ad spaces on the website and targeting visitors with interest-based advertisements. This function allows personalized, interest-based ads from the Google Display Network to be displayed to website visitors. Google uses cookies that enable an analysis of website usage. The information generated by these cookies regarding your use of this website is usually transmitted to and stored on a Google server in the USA. There is no adequacy decision from the EU Commission for the USA. Data transfers occur based on Standard Contractual Clauses (SCCs) as appropriate safeguards for protecting personal data. You can review these safeguards at: https://policies.google.com/privacy/frameworks und https://business.safety.google/adscontrollerterms/. Google may transfer this information to third parties if legally required or if third parties process this data on behalf of Google. However, Google will never associate your IP address with other Google data. The processing of your personal data is based on Article 6(1)(f) GDPR, as we have a legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.


You can permanently disable the use of cookies by Google by following the link below and downloading and installing the provided plug-in: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at: https://www.networkadvertising.org/choices/ and following the instructions for opting out. For more details and Google’s privacy policy, please visit: https://www.google.com/policies/technologies/ads/ und https://www.google.de/policies/privacy/

Use of Google Inc.'s Remarketing or "Similar Audiences" Function

We use the Remarketing or "Similar Audiences" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you are located in the European Economic Area (EEA) or Switzerland, the responsible entity for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Ireland Limited is the Google-affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.

The application serves the purpose of analyzing visitor behavior and interests. To perform the website usage analysis, which forms the basis for creating interest-based advertisements, Google uses cookies. These cookies collect information about website visits and anonymized data on website usage. No personal data of website visitors is stored. If you later visit another website within the Google Display Network, advertisements will be displayed that are highly likely to be related to previously viewed product and information areas.

Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer is carried out based on Standard Contractual Clauses (SCCs) as appropriate safeguards for the protection of personal data. These can be viewed at: https://policies.google.com/privacy/frameworks.

The processing of your personal data is based on Article 6(1)(f) GDPR, as we have a legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.

You can permanently disable the use of cookies by Google by following the link below and downloading and installing the provided plug-in: https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at: https://www.networkadvertising.org/choices/ and following the instructions for opting out.

For more details on Google Remarketing and its privacy policy, please visit: https://www.google.com/privacy/ads/

Use of Pinterest Tag

We use the Pinterest Tag from Pinterest Europe Limited (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland; "Pinterest") on our website. This application serves the purpose of targeting website visitors with interest-based advertising on the Pinterest social network. For this purpose, the Pinterest Conversion Tag has been implemented on our website. When you visit our website, a direct connection to Pinterest servers is established. This allows Pinterest to record which pages you have visited on our site. If you are logged into Pinterest, this information is linked to your personal Pinterest account. When you later visit Pinterest, you will be shown personalized, interest-based Pinterest ads.

If you access our website via a Pin on the Pinterest social network, a conversion tracking cookie will be placed on your computer. These cookies have limited validity, do not contain personal data, and do not serve to personally identify you. If you visit certain pages on our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the Pin and were redirected to this page. The information collected using the conversion cookie is used to create conversion statistics and optimize our website. This may include processing the following data: Total number of users who clicked on one of our Pins and were redirected to our website, Subpages visited on our website (e.g., category or product pages), Search queries made on our website, Shopping cart contents, Completed transactions.

Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer is carried out based on Standard Contractual Clauses (SCCs) as appropriate safeguards for protecting personal data. These can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

The processing of your personal data is based on Article 6(1)(f) GDPR, as we have a legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation. You can disable personalized advertising in your Pinterest personalization settings or via the AdChoices website at: optout.aboutads.info. You can also prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, please note that in this case, you may not be able to use all the functions of this website to their full extent.

For more information on data collection and usage by Pinterest, as well as your rights and options to protect your privacy, please refer to Pinterest’s Privacy Policy at: https://policy.pinterest.com/de/privacy-policy.

Plug-ins and Other Services

Use of Google Tag Manager

We use the Google Tag Manager from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you are located in the European Economic Area (EEA) or Switzerland, the responsible entity for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Ireland Limited is the Google-affiliated company responsible for processing your data and ensuring compliance with applicable data protection laws.
The Google Tag Manager itself does not store cookies and does not process personal data. However, it enables the activation of other tags, which may collect and process personal data.
The Google Tag Manager itself does not store cookies and does not process personal data. However, it enables the activation of other tags, which may collect and process personal data.
For more details on terms of use and data protection, please visit: Google Tag Manager Privacy Policy .
Use of Social Plug-ins via "Shariff"
We use social network plug-ins on our website. To ensure you maintain control over your data, we use the privacy-friendly "Shariff" buttons. Without your explicit consent, no connections are made to the servers of social networks, and no data is transmitted. "Shariff" is a development by experts from the computer magazine c’t. It enhances privacy online by replacing the standard "Share" buttons of social networks. More information about the Shariff project can be found here: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html. When you click on a button, a pop-up window appears where you can log in to the respective provider using your credentials. Only after this active login is a direct connection established with the social network. By logging in, you consent to the transfer of your data to the respective social media provider. The transferred data may include: Your IP address, Information about the pages you visited on our website. If you are logged into one or more social network accounts simultaneously, the collected information will also be linked to your corresponding profiles. To prevent this association, you must log out of your social media accounts before visiting our website and before activating the plug-in buttons. The following social networks are integrated using the "Shariff" function. More details on the scope and purpose of data collection and use, as well as your rights and privacy protection options, can be found in the linked privacy policies of the respective providers.

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is bawsed, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum.

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is carried out, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Pinterest of Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA.

Twitter of Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA) https://twitter.com/privacy Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA.

Use of the Facebook Single Sign-On Feature
We use the single sign-on feature (formerly Facebook Connect) of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “Facebook”) on our website.
Facebook Ireland and we are joint controllers responsible for the collection of your data and its transfer to Facebook when integrating the service. This is based on an agreement between us and Facebook Ireland regarding the joint processing of personal data, which outlines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. We are particularly responsible for fulfilling the information obligations according to Articles 13, 14 GDPR, for complying with the security requirements of Article 32 GDPR concerning the correct technical implementation and configuration of the service, and for adhering to the obligations under Articles 33, 34 GDPR, as far as a breach of personal data protection affects our obligations according to the joint processing agreement. Facebook Ireland is responsible for enabling data subject rights according to Articles 15 - 20 GDPR, complying with the security requirements of Article 32 GDPR regarding the service's security, and fulfilling the obligations under Articles 33, 34 GDPR, insofar as a breach of personal data protection affects Facebook Ireland's obligations under the joint processing agreement. This function allows website visitors to log in using their existing Facebook account on the website. The data processing serves the purpose of verification during registration, personalization, and interest-based advertising targeting.
To offer the function on the website, a connection to the Facebook server is established. Cookies are used for this purpose. The following information may be collected and transmitted to Facebook: IP address, browser information, referrer URL (the website through which you accessed our site), and location data. This applies regardless of whether you are registered or logged into the social network. Transmission also occurs for users who are not registered or logged in. If you are simultaneously connected to one or more of your social network accounts, the collected information may be associated with your respective profiles. You can prevent this association by logging out of your social media accounts before visiting our website and before activating the buttons. Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://www.facebook.com/legal/EU_data_transfer_addendum.
Bei der Nutzung der Single-Sign-on-Funktion wird das Facebook-Profil des Websitebesuchers mit einem Kundenkonto für diese Website verknüpft. Hierbei erhalten wir durch Facebook personenbezogene Daten des Nutzers, wie im Login-Prozess angegeben. Hierzu können u.a. folgende Informationen gehören: Name, Adresse, öffentliche Profilinformationen (z.B. Name, Profilbild, Alter, Geschlecht), E-Mail-Adresse, Freundeslisten, “Gefällt-mir”-Angaben.
The processing of your personal data is based on Article 6(1)(f) of the GDPR, due to our overriding legitimate interest in tailoring and targeting the design of the website to meet needs. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.
For more information on the collection and use of data by Facebook, as well as your rights and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

Use of Google reCAPTCHA

We use the reCAPTCHA service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.

If you reside in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is the Google-affiliated company responsible for processing your data and complying with applicable data protection laws. The inquiry serves the purpose of distinguishing between input made by a human or through automated, machine processing. Your input is transmitted to Google and further used there. Additionally, the IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as suitable safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Article 6(1)(f) of the GDPR due to our overriding legitimate interest in protecting our website from automated spying, misuse, and spam. You have the right to object at any time to the processing of your personal data based on Article 6(1)(f) of the GDPR for reasons arising from your particular situation.

For more information about Google reCAPTCHA and the related privacy policy, please visit: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.

Use of Google invisible reCAPTCHA

We use the invisible reCAPTCHA service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you reside in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is thus the Google affiliate responsible for processing your data and ensuring compliance with applicable data protection laws.
This serves the purpose of distinguishing input made by a human from that processed automatically by machines. In the background, Google collects and analyzes usage data, which Invisible reCAPTCHA uses to differentiate regular users from bots. Your input is transmitted to Google and further utilized there. Additionally, the IP address and possibly other data required by Google for the Invisible reCAPTCHA service are transferred to Google. These data are processed by Google within the European Union and possibly also in the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is carried out, among other things, based on standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Article 6(1)(f) of the GDPR, due to our overriding legitimate interest in protecting our website from automated surveillance, misuse, and spam. You have the right to object, at any time and for reasons arising from your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR.
For more information about Google reCAPTCHA and the associated privacy policy, please visit: https://www.google.com/recaptcha/intro/android.html sowie https://www.google.com/privacy

Use of YouTube
We use the function of embedding YouTube videos on our website, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is an affiliate of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The "Enhanced Privacy Mode" option is activated, so YouTube does not store information about the website's visitors. Information is only transmitted to YouTube and stored there when you watch a video. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is carried out based on Article 6, Paragraph 1, Letter f of the GDPR, due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
For more information about how YouTube and Google collect and use your data, as well as your rights and options to protect your privacy, please refer to YouTube's Privacy Policy at https://www.youtube.com/t/privacy.

Using Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; "Vimeo") on our website to integrate videos from the "Vimeo" platform. When you visit pages on our website that include such a plug-in, a connection to Vimeo's servers is established, and the plug-in is displayed on the page through communication to your browser. This transmits both your IP address and information about which of our pages you have visited to Vimeo's servers. If you are logged into Vimeo, this information is associated with your personal user account. When using the plug-in features (e.g., starting a video by pressing the corresponding button), this information is also linked to your Vimeo account.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is based, among others, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The processing of your personal data is based on Article 6(1)(f) of the GDPR due to our overriding legitimate interest in the needs-based and targeted design of our website, as well as Vimeo's legitimate interest in market analysis and improving its services in a needs-based and targeted manner. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation. If you do not want Vimeo to directly associate the collected information with your Vimeo account, you must log out of Vimeo before visiting our website. For more information about the purpose and scope of data collection, as well as further use and processing of data by Vimeo and your rights and options for protecting your privacy, please refer to Vimeo's privacy policy: https://vimeo.com/privacy

Use of Google Fonts

We use Google Fonts on our website, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).

The data processing serves the purpose of ensuring a consistent display of fonts on our website. To load the fonts, a connection to Google's servers is established when the page is accessed. Cookies may be used in this process. Your IP address and information about the browser you are using are processed and transmitted to Google. These data are not linked to your Google account.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://policies.google.com/privacy/frameworks.
The processing of your personal data is based on Article 6(1)(f) of the GDPR, reflecting our overriding legitimate interest in creating a user-friendly and aesthetically pleasing website. You have the right to object to this processing of your personal data, based on Article 6(1)(f) of the GDPR, at any time due to reasons arising from your particular situation, by notifying us.
For more information on data processing and data protection, please visit https://www.google.de/intl/de/policies/ and https://developers.google.com/fonts/faq.

Rights of the Data Subject and Retention Period

Duration of Storage
After the complete fulfillment of the contract, the data will initially be stored for the duration of the warranty period, and thereafter, considering statutory, particularly tax and commercial law retention periods, it will be deleted once these periods have expired, unless you have agreed to further processing and use.

Rights of the Data Subject
If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: the right to access, to rectification, to erasure, to restriction of processing, and to data portability.
You also have the right to object, according to Article 21(1) of the GDPR, to processing based on Article 6(1)(f) of the GDPR, as well as to processing for direct marketing purposes.

Right to lodge a complaint with the supervisory authority
According to Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation. After objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.

Last update: 01.02.2023